Josef Hoflehner
American Landscapes
7 May – 20 June 2015
After years of working almost exclusively in black and white, Josef Hoflehner found himself saying more and more often, “That would make a great color photo.” His series of quiet yet dynamic color images began as a sort of side note to his monochromatic projects. Hoflehner, who is based in Wels, Upper Austria, has been traveling with his 25-year-old son Jakob since 2002. They started to slowly build a body of work titled "American Landscapes". Once they find preferred spots they often wait for days, often a week, and sometimes even longer just to get the right weather and light combination. Precise attention to detail, meticulous planning and, most importantly, patience help convey Hoflehner’s vision. The Hollywood-movie-like, but completely unstaged photographs immediately take us back some 30 or 40 years in time, as the photographers were very selective and made great efforts to avoid most modern amenities and surroundings in their works. A timeless imagery of the american access to culture is the primary aim in Josef Hoflehner´s new works.
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